How Much Does a YouTube Ad Cost? The Simple Guide to Creating Your First Ad!

It can be hard to know where to start when it comes to creating your brand new YouTube channel. There’s so much advice and so many great creators out there...

It can be hard to know where to start when it comes to creating your brand new YouTube channel. There’s so much advice and so many great creators out there that it can be difficult to know where to start.

In this article, we’ll be discussing the different ad types available on YouTube, how much each one costs, and how much revenue each kind of ad will generate for your channel. What’s more, we’ll also be answering the question ‘How much does a YouTube ad cost?’ to give you a better idea of the ROI you’ll get from choosing one ad format or the other.

What’s an Ad on YouTube?

An ad on YouTube is a paid advertisement that runs before, during, or after the video content you want to watch. Most ads will include a short commercial message before the video starts, with text and images that advertise the company.

How Much Does a YouTube Ad Cost?

You can choose from three different types of ads on YouTube:

In-stream ads
In-display ads
Sponsored cards

In-stream ads are the most expensive type of ad and will cost you around $1.00 – $2.00 per view. They appear before, during, or after a video and will play even if the viewer doesn’t click on them. Ads in this category typically have a 15 second or 30-second time frame for the video to play before being skipped over completely. They’re also often used at the beginning of a video to introduce it to the viewer with a teaser of what they can expect to see in it.

In-display ads are less expensive than in-stream ads and are only shown on select parts of the YouTube site, such as other videos on the page or on content related to the one that you clicked on. These types of ads usually have a 15-second time frame for clicks before they’re automatically skipped past by YouTube’s algorithm. The price for these ad types ranges from $0.10-to $3.00 per click (CPC).

Sponsored cards are an inexpensive way to advertise your brand, but be aware that these don’t show up on other videos or pages related to your video like an in-display ad would do; they only show up when people watch your video and then close it out without clicking anything else on your channel page afterward. The price

When Should You Run a YouTube Ad?

In order to understand the differences between YouTube’s ad types, you must first know when it is most advantageous to run an ad. To answer this question, we’ll break down the different types of ads according to the three main types of YouTube videos:

Non-skippable video ads
Skippable video ads
Bumper ads

Non-Skippable Video Ads

Non-skippable video ads are best suited for long-form content like vlogs and tutorials. These ad formats have a higher probability of being watched in their entirety by viewers.

For this reason, these ads are well-suited for longer videos that viewers will be more likely to watch all the way through. Non-skippable video ads allow a viewer who has reached the end of the video to skip the ad after a five-second countdown.

However, if they don’t want to watch the entire ad then they won’t be able to skip it until after five seconds have elapsed. The good news is that, unlike other ad formats, these ones cannot be shipped immediately after clicking on them. This makes them more appealing than other types as people are more likely to watch your full clip as opposed to watching just a few seconds before skipping away from your content.

Google Ads vs. Facebook Ads vs. Other Ad Networks

We’ve established that YouTube ads are a valuable asset to your brand and will help you grow your business. But how do you know which ad format is best for your channel? Read more: California Social Media Marketing

It’s important to note that there are different ways to monetize your YouTube channel. You can choose from Google Ads, Facebook Ads, or other ad networks on the market. Each of these advertising formats has its own benefits, making it so you need to decide which one is the best for your channel.

Google Ads: These ads are available on both desktop and mobile devices and work by targeting a specific audience based on demographics like gender, age, location, interests, and more.
Facebook Ads: These ads work similarly to Google Ads in terms of targeting an audience based on variables like demographics and interests. The difference is in the fact that Facebook users have historically been more responsive to these ads than any other type of digital marketing campaign.
Other Ad Networks: As the name implies, this category includes any other ad formats not mentioned here like Hulu or Tumblr ads.

Which Ad Formats Are Best For Your Channel?

There are a few different types of YouTube ads you can choose from. It’s important to note that ads are not available for all content creators. For example, if your video is suitable for the Google Preferred ad format, there won’t be an option to add an overlay, a skippable video ad, or a bumper ad.

It’s also worth remembering that the range of ad formats you can use on your channel varies based on the content of your video.

Here’s a brief overview of the different ad formats available:

In-stream ads
Non-skippable or “bumper” ads
Pre-roll ads
Overlay ads
Skippable videos
Promoted channels and playlists

The Bottom Line

YouTube offers two kinds of ads, pre-roll and in-stream. Pre-roll ads play before the video while in-stream ads play during the video. There are also different ad formats that can be applied to your YouTube channel such as TrueView, where a viewer decides if they want to watch an ad or not.

TrueView ads are a great choice for those who are new to YouTube because they’re cheaper than other options and offer more control. They’re priced at 5 cents per view and can be watched without sound with a click of a button.

How much does a YouTube ad cost? In contrast, 4 seconds in pre-roll costs $0.80, and 30 seconds in pre-roll costs $10. This is cheaper than an in-stream ad which costs $2 per view. In general, YouTube recommends using TrueView ads for less popular channels but switching to one of the other types for more popular channels so you generate higher revenue per impression. For example, if you have 1 million subscribers and you’re advertising with TrueView ads, you’ll make around $3 per thousand views ($3/1000 x 1000000). That’s not nearly as much as what you would get advertising with one of the other types of YouTube ads!